Internet Engineering Task Force (IETF) J. Wold
Internet Draft Advertising Digital Identification
Intended status: Informational April 12, 2016
Expires: September 2016
Advertising Digital Identification (Ad-ID) URN Namespace Definition
draft-adid-urn-00.txt
Status of this Memo
This Internet-Draft is submitted in full conformance with the
provisions of BCP 78 and BCP 79.
This Internet-Draft is submitted in full conformance with the
provisions of BCP 78 and BCP 79. This document may not be modified,
and derivative works of it may not be created, and it may not be
published except as an Internet-Draft.
This Internet-Draft is submitted in full conformance with the
provisions of BCP 78 and BCP 79. This document may not be modified,
and derivative works of it may not be created, except to publish it
as an RFC and to translate it into languages other than English.
Internet-Drafts are working documents of the Internet Engineering
Task Force (IETF), its areas, and its working groups. Note that
other groups may also distribute working documents as Internet-
Drafts.
Internet-Drafts are draft documents valid for a maximum of six months
and may be updated, replaced, or obsoleted by other documents at any
time. It is inappropriate to use Internet-Drafts as reference
material or to cite them other than as "work in progress."
The list of current Internet-Drafts can be accessed at
http://www.ietf.org/ietf/1id-abstracts.txt
The list of Internet-Draft Shadow Directories can be accessed at
http://www.ietf.org/shadow.html
This Internet-Draft will expire on October 12, 2016.
Copyright Notice
Copyright (c) 2016 IETF Trust and the persons identified as the
document authors. All rights reserved.
Wold Expires October 12, 2016 [Page 1]
Internet-Draft Ad-ID URN Namespace Definition April 2016
This document is subject to BCP 78 and the IETF Trust's Legal
Provisions Relating to IETF Documents
(http://trustee.ietf.org/license-info) in effect on the date of
publication of this document. Please review these documents
carefully, as they describe your rights and restrictions with respect
to this document.
Abstract
Advertising Digital Identification (Ad-ID) Identifiers are used
identifying Advertising Assets across all media platforms (over the
air, on-line, over the top, mobile, place based). This document
defines the formal Uniform Resource Name (URN) Namespace Identifier
(NID) for Ad-ID Identifiers.
Table of Contents
1. Introduction...................................................2
2. Completed URN Namespace Definition Template....................2
3. Community Considerations.......................................5
4. Security Considerations........................................6
5. IANA Considerations............................................6
6. References.....................................................6
6.1. Normative References......................................6
6.2. Informative References....................................6
1. Introduction
This document defines the formal Uniform Resource Name (URN)
Namespace Identifier (NID) for Ad-ID Identifiers.
Ad-ID is the industry standard for identifying advertising assets
across all media platforms. Ad-ID's data model includes the
registration of advertising assets using standardized descriptive
metadata about ads including advertiser, product, commercial title
and other essential data. Ad-ID Identifiers are unique codes for
each advertising asset digitally, and applies that code to all
media.
[Ad-ID-INTRO] provides additional background information.
2. Completed URN Namespace Definition Template
The namespace definition according to the template in [RFC3406] is
as follows:
Wold Expires October 12, 2016 [Page 2]
Internet-Draft Ad-ID URN Namespace Definition April 2016
Namespace ID:
adid
Registration Information:
Version 1
2016-03-22
Declared registrant of the namespace:
Name:
Advertising Digital Identification, LLC
Address:
Advertising Digital Identification, LLC
11020 David Taylor Drive, Suite 305
Charlotte, NC 28262-1103
USA
Contact:
URL: http://www.ad-id.org/contact
Email: cs@ad-id.org
Declaration of syntactic structure:
The identifier structure is as follows:
An Ad-ID Identifier consists of a unique eleven character string
or a unique twelve character string (video codes only).
This string is divided into three parts:
1. A four-character alphanumeric Company Prefix, not starting
with "0".
2. A seven-character alphanumeric code.
3. An optional one-character Video Format Identifier.
Wold Expires October 12, 2016 [Page 3]
Internet-Draft Ad-ID URN Namespace Definition April 2016
Video Format:
H - High Definition
D - Three-Dimensional
The URN representation URN-ADID of an Ad-ID Identifier
conforms to the syntax specified below using ABNF
(as specified in IETF RFC 5234):
URN-ADID = "urn:adid:" full_adid_identifier
full_adid_identifier = adid_prefix adid_code [adid_suffix]
adid_prefix = (ALPHA / %x31-39) 3*alphanum
; first character not zero
adid_code = 7*alphanum
adid_suffix = "H" / "D"
alphanum = ALPHA / DIGIT
Examples:
Standard Definition (SD): urn:adid:ABCD0001000
High Definition (HD): urn:adid:ABCD0001000H
Three-dimensional (3D): urn:adid:ABCD00010003
Relevant ancillary documentation:
[SMPTERP2092-1] specifies Advertising Digital Identifier (Ad-ID)
Representations.
Identifier uniqueness considerations:
The Registrar (Advertising Digital Identification, LLC) is
responsible for managing the assignment of the Ad-ID Identifier and
shall ensure the uniqueness by checking the identifier against the
list of existing ids.
Ad-ID assigns the identifier, adid, in such a way that the
uniqueness of the 'adid' will be maintained. Furthermore, an Ad-
ID Identifier is associated with a single URN-ADID.
Identifier persistence considerations:
The assignment process guarantees that 'adids' are not reassigned
or reused and the binding between the id and its resource is
permanent.
Wold Expires October 12, 2016 [Page 4]
Internet-Draft Ad-ID URN Namespace Definition April 2016
primary benefits of its use are greater transparency and
accountability in the advertising marketplace, help eliminate costly
errors associated with the inconsistent use of advertising asset
identifiers throughout the advertising supply chain, and enable more
granular audience measurement across multiple platforms.
4. Security Considerations
This document specifies the syntax of the Ad-ID-URN namespace and
makes no security representations. Note however that failure to
conform to the syntactic and lexical equivalence rules specified when
using an Ad-ID Identifier as a criterion for accessing restricted
resources can result in granting unauthorized access.
5. IANA Considerations
This document defines a URN NID registration that is to be entered
into the IANA registry of URN NIDs. It specifically requests the
Ad-ID NID.
6. References
6.1. Normative References
[RFC2141] Moats, R., "URN Syntax", RFC 2141, May 1997.
[RFC2234] Crocker, D. and Overall, P.(Editors), "Augmented BNF for
Syntax Specifications: ABNF", RFC 2234, Internet Mail
Consortium and Demon Internet Ltd., November 1997.
[SMPTERP2092-1] Society of Motion Picture and Television Engineers,
"Advertising Digital Identifier (Ad-ID) Representations",
SMPTE RP 2092-1:2015.
6.2. Informative References
[Ad-ID-INTRO]
Ad-ID Identifiers are 11 characters except for High Definition (HD)
or Three-Dimensional (3D) codes, which have an H or D in the 12th
character.
Wold Expires October 12, 2016 [Page 6]
Internet-Draft Ad-ID URN Namespace Definition April 2016
Ad-ID may have Complimentary Definition Codes (CDC's), which are
matching SD, HD and/or 3D codes where only the 12th character of the
code varies. This only applies to Video codes.
Advertising Digital Identification, <http://www.ad-id.org/about>.
Authors' Addresses
Jarrett Wold
Advertising Digital Identification (Ad-ID)
708 3rd Ave
New York, NY 10017
Email: jwold@ad-id.org
Wold Expires October 12, 2016 [Page 7]
