Advertising Digital Identifier (Ad-ID) URN Namespace Definition
RFC 8107

Document Type RFC - Informational (March 2017; No errata)
Was draft-adid-urn (individual in art area)
Last updated 2017-03-08
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IESG IESG state RFC 8107 (Informational)
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IANA IANA review state Version Changed - Review Needed
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Internet Engineering Task Force (IETF)                           J. Wold
Request for Comments: 8107            Advertising Digital Identification
Category: Informational                                       March 2017
ISSN: 2070-1721

                 Advertising Digital Identifier (Ad-ID)
                        URN Namespace Definition

Abstract

   Advertising Digital Identifiers (Ad-IDs) are used to identify
   advertising assets across all media platforms.  This document defines
   the formal Uniform Resource Name (URN) Namespace Identifier (NID)
   "adid" for Ad-IDs.

Status of This Memo

   This document is not an Internet Standards Track specification; it is
   published for informational purposes.

   This document is a product of the Internet Engineering Task Force
   (IETF).  It represents the consensus of the IETF community.  It has
   received public review and has been approved for publication by the
   Internet Engineering Steering Group (IESG).  Not all documents
   approved by the IESG are a candidate for any level of Internet
   Standard; see Section 2 of RFC 7841.

   Information about the current status of this document, any errata,
   and how to provide feedback on it may be obtained at
   http://www.rfc-editor.org/info/rfc8107.

Copyright Notice

   Copyright (c) 2017 IETF Trust and the persons identified as the
   document authors.  All rights reserved.

   This document is subject to BCP 78 and the IETF Trust's Legal
   Provisions Relating to IETF Documents
   (http://trustee.ietf.org/license-info) in effect on the date of
   publication of this document.  Please review these documents
   carefully, as they describe your rights and restrictions with respect
   to this document.  Code Components extracted from this document must
   include Simplified BSD License text as described in Section 4.e of
   the Trust Legal Provisions and are provided without warranty as
   described in the Simplified BSD License.

Wold                          Informational                     [Page 1]
RFC 8107             Ad-ID URN Namespace Definition           March 2017

Table of Contents

   1.  Introduction...................................................2
   2.  URN Namespace Definition Template..............................2
   3.  Namespace Considerations.......................................5
   4.  Community Considerations.......................................5
   5.  Security Considerations........................................5
   6.  IANA Considerations............................................5
   7.  Normative References...........................................6
   Appendix A.  Additional Background Information.....................7
   Author's Address...................................................7

1.  Introduction

   This document defines the formal Uniform Resource Name (URN)
   Namespace Identifier (NID) for Ad-IDs.

   Ad-ID is the industry standard for identifying advertising assets
   across all media platforms (e.g., over the air, online, over the top,
   mobile, and place based).  Ad-IDs are unique codes for each creative
   advertising asset.  Those unique codes are applied to all media.

   Ad-IDs are an eleven-character ASCII string except for High
   Definition (HD) or Three-Dimensional (3D) codes, which have an H or D
   as the 12th character.

   Ad-ID also provides descriptive metadata about the advertisement.
   The metadata includes the advertiser, brand, product, commercial
   title, product categorization, and other essential data about the
   advertisement.  The metadata can be retrieved using the unique code.

   See Appendix A for additional background information.

2.  URN Namespace Definition Template

   Using the template in [RFC3406], the namespace definition is as
   follows:

   Namespace ID:

      adid

   Registration Information:

      Version 1
      2016-03-22

Wold                          Informational                     [Page 2]
RFC 8107             Ad-ID URN Namespace Definition           March 2017

   Declared registrant of the namespace:

      Registering organization:
         Advertising Digital Identification, LLC
         11020 David Taylor Drive, Suite 305
         Charlotte, NC 28262-1103
         USA

      Contact:
         URL: http://www.ad-id.org/contact
         Email: cs@ad-id.org

   Declaration of syntactic structure:

      The identifier structure is an Ad-ID that consists of a unique
      eleven-character string or a unique twelve-character string (video
      codes only).

      This string is divided into three parts:

      1. A four-character alphanumeric Company Prefix, not starting with
         "0"
      2. A seven-character alphanumeric code
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