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Paper: Why simple content labelling is guaranteed to fail
slides-agews-paper-why-simple-content-labelling-is-guaranteed-to-fail-00

Slides IAB/W3C Workshop on Age-Based Restrictions on Content Access (agews) Team
Title Paper: Why simple content labelling is guaranteed to fail
Abstract
Phil Archer

Between 2000 and 2008, I worked for an international membership organization called the Internet Content Rating Association (ICRA). A year after I was …
Phil Archer

Between 2000 and 2008, I worked for an international membership organization called the Internet Content Rating Association (ICRA). A year after I was made redundant I wrote a lengthy paper on why that initiative failed, despite its political attractiveness and significant industry support. The purpose of this short paper is simply to offer a succinct version of that as a warning. A child protection solution based solely on metadata provided voluntarily by content creators that is then read by filters that act purely on the basis of that metadata will fail just as completely as ICRA and its predecessor, RSACi did.
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Last updated 2025-08-25

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